Skip to content


Your cart is empty

Become an Ingredient Detective
We are the Real Deal.

Our Safety, Toxic-Free Promise To You.

In addition to product efficacy, safety has always been at the forefront of what we engineer through our 25 years of product development.

In our opinion, 80-year-old cosmetic laws in the US are pretty useless when it comes to the modern beauty industry. If you thought your products were already safe, they just may not be, or are badly in need of updating.

In a lawless industry, when it comes to the health and safety of our customers, we take no chances. With over 25 years experience and expertise working to a much higher standard, the European Cosmetic Regulations, we additionally include criteria that require the maximum amount of organic ingredients, minimum clean, safe synthetic ingredients, minimum processing of ingredients and clear labeling.

Each and every ingredient and its processing is always researched and developed according to these various standards in mind; UK Soil Association Organic Standards, USDA Organic, French Ecocert Organic Organization, EU COSMOS, Fairtrade, Leaping Bunny, British Association of Cold Pressed Oil Producers (BACPOP), Kosher standard with the London Beth Din and ISO 9001:2000 ISO 22716 (GMP), The Royal Horticultural Society, Society of Cosmetic Scientists and The Institute For Functional Medicine and are always, always EU Regulation 1223/2009 (Cosmetics Regulation) Compliant.

Our brands have also supported and signed the Personal Care Products Safety Act. Although, truthfully, not perfect, it’s certainly better than the current regulations and if passed, this act will ensure your personal care products are an awful lot safer.

We have complied a comprehensive list of cosmetic ingredients that has taking us years to compile and it's FREE for you! We call this reference guide,